Latitude Digital forecasts €537 million World Cup betting

20-06-2010

Latitude Digital estimates betting on the upcoming World Cup at €537 million. The marketing firm headquartered in London expects a 700% increase in online betting. This major increase is boosted by laptop loungers. This group of laptop users surfs on the world wide web while watching television.

Online bookmakers

Live betting has seen huge increases in turnover recently. It is expected that live betting improves revenue potential for online bookmakers. Latitude Digital notes that Argentine, Spain, Brazil and England are the most popular betting countries among punters. These nations produce the most betting action.

Latitude Digital and World Cup

Alex Hoye, Latitude’s CEO, commented: “The media industry has developed rapidly after the World Cup in Germany.” Football fanatics can enjoy the World Cup while watching the streaming online matches. This is designed to stimulate live betting. Betting companies are set to compete strongly for deposits from new and regular gamblers throughout the global football tournament.